Monday, 23 February 2015

P-UNIT BREAKS THE BARRIERS TO TAKE AFRICA BY STORM

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While their hit track “WEKA WEKA” continues to dominantly feature at the top of the local charts, two time Channel O award winners P Unit pace further to take Africa by storm through the release of a new hit song titled “DIFFERENT” featuring the award-winning Nigerian afro pop/R&B artiste, song-writer, composer, actress and entertainer Yemi Alade.
The new hit track “ DIFFERENT “ sees the dynamic trio once again bring to life the diversity of Genge music through a seismic blend with afro beat style popularly reknown in the West African market. The song produced by Taurus Musik sets the tone for P Unit’s 2015 plan that intends to vivaciously boost their cross over strategy by making inroads further across the African continent and beyond. In the past two years, the band has had massive success across the continent and beyond through the release of four hit songs “YOU GUY” featuring Collo, “MOBIMBA “ featuring Alicious and their singles “LOVE” and “WEKA WEKA”
In a press release shared with Djs and radio stations worldwide today, P-Unit’s Gabu says,” We are ready to take Africa by storm the band has an aggressive 5 year strategy aimed at not only branding Kenya as the home of true musical talent but also to demonstrate that music can be a successful career to inspire youth interested in pursuing a journey similar to P Unit.”
Responding to the choice of Yemi Alade for this collaboration Boneye of P Unit adds, “For P Unit music is not a hobby, it is serious business and just like any good business people when in pursuit of a business venture you aim to work with the best. We keep a close tab of all the great talent across the globe and more particularly in Africa and in so doing Yemi’s musical journey was one we have followed with keen interest and the prowess she has shown particularly in the past two years with the release of hit tracks that include ‘Johnny” we knew we were a perfect match. We got in touch with her producer through Taurus Musik and the rest as they say is history.”

Taurus Musik CEO Ikechukwu Anoke adds,” We at Taurus Musik believe strongly in fostering the growth of the Kenyan music scene. In order to facilitate this, it is necessary to have East African music making the cross over into the rest of the continent. By facilitating this monster collaboration between East and West Africa, we believe that we are facilitating the ambition that P Unit has cut for themselves.”
“We are also excited at the release of “DIFFERENT” as a prelude for Naija Nite - a concert production in conjunction with Taurus Events - in April. The essence of Naija Nite is the coming together of great performers from East & West Africa in a night of first class entertainment from their fans. We are also working on having similar concerts in Nigeria to provide platforms for Kenyan talent and music to infiltrate the West African market.”
“Our focus this year is to dominate the Africa charts, delight our fans, mentor upcoming youth and of course make money” concludes Frasha of P Unit.
 or follow the group on twitter on @PUNIT_KENYA and Facebook PUNIT KENYA
ABOUT P UNIT
P-UNIT is an East Africa urban hip hop band comprising of rappers Frasha, Boneye and Gabu. P Unit style of music is popularly known as “GENGE” – urban rap music meant for the masses. P- Unit came together as a band in 2006 and released their first single under “Ketebull Records” known as ‘SI LAZIMA TU DO that went ahead to top Kenyan charts. In 2007, the group teamed up with Decimal Records and released three hit songs “KUSHOTO KULIA”, “JUU TU SANA AND “UNA”.A year later, they released “KARE” which went ahead to top local and East African charts for over six months immediately casting the group into limelight and regional acclaim. In 2010 they released a fifth hit song “ GENTLEMAN” that formed part of the sixteen tracks featured in the groups first album “WAGENGE HAO” released later that year. In 2013, the group further released three new hit songs “YOU GUY” ,“MOBIMBA” and “ SHOWTIME” and went ahead to scoop the two prestigious Channel O awards Best African Dance Hall Video and Best East African Video. In 2014, the group released their single L.O.V.E before proceeding to unveil their second album “Wagenge Hao Tena”. P-UNIT has shared stage with the likes of Sean Kingston, P-Square, and Elephant Man, Rick Ross etc. on some of their worldwide tours to countries that include Nigeria, Tanzania, Uganda, Rwanda, United Kingdom and United States of America among others.


ABOUT YEMI ALADE
Yeti Eberechi Alade (born March 13th, 1989) is an award-winning Nigerian afro pop/R&B artiste, song-writer, composer, actress and entertainer. She is popularly referred to as the “ghen ghen babe” and “the Yoruba-Ibo girl” by virtue of her electrifying stage-craft, music, edgy and un-matched style, evolving African style and her bi-tribal descent. Yemi Alade began making music professionally in 2005 when she was the lead of a girl group called Noty Spices managed by Storm Management. Afterwards she entered the maiden edition of the Peak Talent Show in 2009 and went on to win the competition based on her talent as a singer and performer under the supervision of Bayo Omisore. Her debut single “Fimisile” featuring eLDee became a radio hit accompanied with an engaging music video which introduced her officially as a musical force and gained her fans across the continent. In mid-2012 Yemi Alade signed a deal with Effyzzie Music Group and started working with hit producers DJ Klem, D’tunes, E-Kelly, Sizzle Pro, Fliptyce and renowned South African producer Garth. Shortly afterwards she released her successful single ‘Ghen Ghen Love’ which was produced by the iconic OJB Jezreel. ‘Ghen Ghen Love’ became a hit topping numerous radio and video charts across Africa. She was also featured on singer Dipp’s album on the track ‘Rock Ur Body’ and the song. In the last quarter of 2013, Yemi Alade shocked and broke records with her single ‘Johnny’ produced by Selebobo and following the video release in March 2014 ‘Johnny’ became an international smash hit as the single dominated , topped music charts and became an anthem in countries like Tanzania, Kenya, Ghana, South Africa, Liberia, Uganda, Zimbabwe, The United Kingdom and more. Yemi Alade has performed across the globe sharing the stage and songs with Mary J. Blige, Shina Peters, M.I, Wizkid among others. 




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