Tuesday, 24 April 2012

18 Year Old Adeyinka Adeola & 22 Year Old Moses Edewor become Lagos Landlords through the Maltina “Sharing Happiness” Promo! Join the Competition Today as 3 More Homes are Up for Grabs

The Beginning
On Thursday 22nd March 2012, Nigerian Breweries Plc held a press briefing in Lagos where they told Nigerians that Maltina, a brand that is noted for “Sharing Happiness” will be giving out five brand new three bedroom homes, with all room ensuite, to its consumers through a Maltina “Sharing Happiness Promo.” It sounded too good to be true with many sceptics wondering how this can be true.
At that press briefing, Yusuf Ageni (Corporate Affairs Adviser, Nigerian Breweries Plc) said “The huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who also shared in the good fortune, smiling home with fantastic prizes”. He further said that “The success of 2011 and in response to the yearnings of our consumers, the Maltina brand has concluded plans to reward consumers this year with a national consumer promotion, a promotion which size and scale has never been done before in the history of non-alcoholic malt drinks in Nigeria.”
Modalities for Being a Landlord
Outlining the mechanics of the promo which runs from Friday 2nd April 2012 to Friday 25th May 2012, the corporate affairs adviser said it “Will be crown cork based, there will be two categories of winning crown corks – Instant Winning crown corks  and Alphabet Code crown corks. For the instant winning crown corks, whatever is seen under the crown cork is what the consumer gets instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1,200 redemption centres located across Nigeria. The instant prizes include N1 million, N100, 000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others”
The second category he outlined is the Alphabet Code combination crown corks which is for the grand prize of a Luxury Home. It would consist of the following letters, S – M – I – L- E. According Yusuf Ageni, “In order to win the grand prize, a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina will be giving out a total of 5 houses. Under the letter ‘M’ crown corks, there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The 5 houses will be given out in three weekly raffle draws as follows: 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.”
He reiterated that holders of the raffle draw crown corks can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership. The SMS will work with all major telecoms operators.
The First Raffle Draw Winners
On Sunday 15th April 2012, the first raffle draw was held in Lagos to pick the first winners. Anchored by the gorgeous Kemi Adetiba, the show lived up to its billing as it was shown on National Television. Kemi picked the first winner who happened to be Adeyinka Adeola - an 18 year old Mbiama, Rivers State based secondary school student. Kemi later invited Daniel Obi – a respected brand Journalist from BusinessDay Newspaper to pick the second winner who turned out to be Moses Edewor – a 22 year old secondary school leaver from Yenagoa, Bayelsa State.
How They Were Contacted
Kemi Adetiba first called Adeyinka to inform him that he is now a landlord in Lagos. The Mbiama based Ibadan indigene could not hide his feelings when he was contacted on phone to the hearing of millions of Nigerians. Kemi said “Adeyinka, my name is Kemi Adetiba and I am calling on behalf of Maltina, I want to inform you that you are the first winner of the Maltina home in Lagos.”
The elated young man said, “The voice of the lady was so sweet that I almost wanted her to continue talking. What she said after she introduced herself left me speechless. She asked if I entered for a Maltina promo and I answered in the affirmative. She then said “You have just won a brand new three bedroom home in the Maltina sharing happiness promo, Congratulations.” 
Adeyinka said he thought it might be a huge joke, but it was no joke as things started happening fast. “I was told to proceed to the nearest Nigerian Breweries Plc office for authentication and for travel plans to be presented my new home in Lagos.”
The 18 year old who is still writing his West African Examination Council’s exams at Government Secondary School, Okarki said he saw the poster of the Maltina “Sharing Happiness Promo” on a billboard on his way to write one of his science practical’s exam. “I just spoke inwardly to myself that I will start gathering crown corks and participate in the promo. The next day on my way to write another paper alongside three of my friends, I bought them a bottle of Maltina each and collected the crown corks.”
It was now time to contact the next winner which Kemi did, even though Daniel Obi picked the winner. Moses said“On Sunday 15th April 2012, I got a call from a lady who identified herself as Kemi Adetiba. After ascertaining that I was the one on the line, she asked if I entered for the Maltina promo and I said yes. She then broke the good news to me and said I have won a house. After that the line started cracking and I couldn’t hear her well, I started shivering and praying that the line should be clear. The line later cleared and I almost collapsed when I finally realised that I have won a house!”
Moses said he ran outside and started screaming as if he was insane, his sister and cousins started running after him to hold him down. When they eventually did it was a celebration galore at their uncompleted and modest two room house which they shared with other families. From then Moses Edewor said things moved so fast that there was no doubt that “our level has changed.” Moses who graduated from Mein Grammar School Ogobiri, Bayelsa State and just wrote the Joint Admissions and Matriculation Board (JAMB) examination is optimistic of gaining admission to a tertiary institution in the country after scoring 247. He intends to study Medicine.
How the Homes Were Presented
Adeyinka Adeola and his parents and Moses Edewor and his sister and her husband were later flown to Lagos and lodged in a hotel, all expenses paid by Nigerian Breweries plc where they were officially presented with their respective homes on April 22, 2012.
Presenting the keys of the brand new homes to the lucky winners Adeyinka Adeola and Moses Edewor, Walter Drenth (Marketing Director, Nigerian Breweries Plc) said “Maltina has made a bold statement that its consumers are special hence the need to provide a brand new home where they can continue to share happy moments as family. He enjoined the new occupants to make good use of the house as it is theirs for eternity, even saying  “You can even pass it on to your children as inheritance when you start having children.”
A visibly excited Adeyinka Adeola who could not hide his joy thanked the brand for the honour of providing his family a place they can truly call their own. His mother who was almost in tears could not contain her joy as well, she said “We live in a one room apartment and now God has used Maltina to provide a three bedroom home for us in Lagos, is there a word I can use to say ‘thank you’ to you?
On the other hand, Moses said “We were treated like celebrities and the toast of the moment. My sister, her husband and I were then chauffer driven to the airport and we boarded a flight for the first time in our lives to Lagos. We were lodged and fed in a hotel for three days. We were simply told to enjoy ourselves. I asked my sister that I hope we are not dreaming.”
The Brand New Home by Maltina
Adeola Adeyinka & his parents making their way into their new home
Walter Drenth (Marketing Director, Nigerian Breweries Plc) presenting Adeyinka Adeola with the key to his new house
The Adeolas
Moses Edewor
Walter Drenth (Marketing Director, Nigerian Breweries Plc) presenting the house keys to Moses Edewor
Moses Edewor, his sister and her husband with Walter
Were they Dreaming?
They were definitely not dreaming, Ngozi Nkwoji (Senior Brand Manager, Maltina)  said the brand is all about “Sharing Happiness” and family bonding. “The Maltina story has always been the story of sharing, friendship, trust, togetherness and faithfulness. It is all about bringing people together in an atmosphere of friendship. And what better way of bringing people together than by providing them with a big three bedrooms home where they can live as one family.”
Ngozi Nkwoji said the reason for the promo stem from the domino effect of the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning which had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who shared in the good fortune, smiling home with fantastic prizes after the post event launch. According to her, the success of that year and the yearnings of consumers, was what prompted the promo.

Actress Anita Joseph releases new single - Go Gaga



Bobby Brown Arrested for DUI
Law enforcement sources tell us ... cops believe Brown was DRUNK at the time of his arrest. Brown was booked for driving under the influence and for driving with the blood alcohol content of .08 or higher. Bobby Brown has just been arrested on suspicion of driving under the influence in Los Angeles ... TMZ has learned.
Law enforcement sources tell TMZ, Bobby was pulled over in Reseda, CA at 12:20 PM PST for allegedly driving while talking on a cell phone.
We're told 43-year-old Bobby is currently in custody in Van Nuys jail. It's unclear what substance cops believe Brown had been using before he got behind the wheel. 
Whitney Houston's ex-husband already has a DUI conviction on his record stemming from an arrest in Georgia in 1996. He eventually pled guilty to DUI and served 8 days in jail. 
Brown has been back in the news ever since Whitney died in a Beverly Hills hotel room on February 11. Bobby was turned away from the death scene and left the funeral service early after a disagreement with Houston's family. 
2:38 PM PST -- Sources tell us ... Bobby has already bailed out of jail. 
1:54 PM PST --
 Sources close to the singer tell us ... Bobby's "people" are en route to the jail to bail him out. 

A Reason to Love Goldie Every Month! Nigerian Pop Sensation Unveils her 2012/2013 Zodiac Calendar & Details on her $ 50,000 Gold Reloaded Album Contest

The talented Nigerian pop sensation recently released her 2012/2013 Zodiac Calendar where she displays different personas for each of the 12 zodiac signs.
Here’s what Goldie had to say about her Zodiac Calendar “Since I believe in the stars, the movement of the planets and how it affects our environment, moods and eventually our personalities, I decided to create a Zodiac calendar because I want to share my perception of the zodiac signs and how it affects our personality traits with my fans. A zodiac calendar has the same days, weeks and months as a normal calendar, the only difference is that your months are guided by the astrological sign,  that is Aries, Taurus, Gemini, all the way to Aquarius and Pisces as opposed to January, February, March to December. Aries is the first star sign in the astrological calendar hence, why I released in the Aries Month. What I aim to achieve via my Zodaic calendar creation is to celebrate the strength and positive qualities of each star sign. So when people wake up in the morning, and they look at the day’s date, they can also glance through their zodiac personality traits/characteristics/strengths and harness these qualities in helping them achieve their goals for the day, week or year. I see it as a functional, character building yet entertaining piece of art.”
Check out Goldie’s Zodiac 2012/2013 Calendar
Aries – March 21 – April 20

Cancer – June 22 – July 22

Leo – July 23 – August 21

Virgo – August 22 – September 23

Libra – September 24 – October 23

Scorpio – October 24 – November 22

Sagittarius – November 23 – December 22

Capricon – December 23 – January 20

Aquarius – January 21 – February 19

Pisces – February 20 – March 20
In other Goldie news, the songstress who was recently honored as a United Nation Youth Ambassador for Peace for her relentless efforts in charities and various social activities, is planning a nationwide tour to promote her Gold Reloaded Album. This tour is one to watch out for as Goldie is giving away a whooping $  50,000 through her Gold Reloaded Album Contest.
The $ 50,000 Gold Reloaded Album contest is a promotional contest that everyone and anyone can participate in from fans to upcoming artistes, producers and students. To stay up to date on her tour and contest, Log on to her official website – www.GoldieHarvey.net and follow her on Twitter @goldieharvey. Please note that to participate  in the $ 50,000 Gold Reloaded Album cross promotion contest, you need to purchase a copy of her Reloaded Album.
Goldie is also embarking on a campaign called “Don’t Touch My Body” which fights against the discrimination of women in the Nigerian Society.She has gone to various schools to inform young girls about the warning signs.

PORN STAR LUCY LEE Arrested After Nasty T-Boning

Porn star Lucy Lee took a serious pounding Friday morningPorn star Lucy Lee took a serious pounding Friday morning after another car smashed into her Mercedes -- but law enforcement sources tell TMZ, Lucy was wasted ... and the accident was all her fault. 
         Sources tell us, Lee was driving in L.A. around 1AM when she pulled an illegal        maneuver, causing another vehicle to plow straight into her ... car.
When police arrived at the scene, we're told they detected a strong odor of alcohol on Lee's breath -- so they administered a field sobriety test ... which she bombed.
Lee was arrested on the scene and brought to the police station -- and according to sources, she blew over twice the legal limit on a breathalyzer.

Lee was released on bail Friday.


2:04 PM PST -- Sources connected to  the deal tell TMZ ... Kim, Kourtney, Khloe, Kris and Bruce will get the lion's share of the money ... and they are each getting equal pay.
We're told Kendall, Kylie and Rob are on a lower pay grade -- and will be paid equally as well. 
Scott Disick and his son Mason have a separate deal. Ditto for Lamar ... who hammered out a package deal to appear in both "Khloe and Lamar" and "Keeping Up with the Kardashians."
We're told the new deal ONLY includes existing shows -- so if Kim and Kanye get a new spinoff show ... they will have to bang out a new contract for even MORE money. 
The Kardashian family has just signed on for 3 more seasons with E!, and it's the richest deal ever in reality TV ... TMZ has learned. 
Sources connected with the deal tell us, the family will get more than $40 million for 3 more seasons of "Keeping Up with the Kardashians."   
The 6th season of the show averaged 3 million viewers. The 7th season begins airing May 20.
Our sources say the $40-plus million deal does not include product endorsements and other items associated with the show that Kim, Kris and the rest of the brood are able to hock.

Jude & Peter Okoye bet $10, 000 on match between Chelsea & Barca


Kardashian Family & Kanye West Spotted Out in NYC

Kim Kardashian and Kanye West hold hands whilst leaving Catch RestaurantKim Kardashian and Kayne West holding hands in public in New York City
Kanye West and Kim Kardashian step out on the town after attending the opening of Scott Disick's new 
Meatpacking District restaurant on April 24, 2012.


There are certain staples in spring fashion, pastels, lace, and florals among them. But this spring, florals are getting a makeover in the form of stylized Hawaiian motifs, and they’re taking over Hollywood. If traditional floral prints seem stale and old fashioned, try this new take on the fashion staple instead.
BeyoncĂ© boldly rocked a pair of Stella McCartney Hawaiian print silk pants on a recent outing. And she even had the fashion fortitude to match the already attention getting pants, with bright yellow pumps. Grab this $60 cropped printed trousers from Zara for a similar look.LaLa Anthony got in on the Hawaiian trend, wearing a Givenchy ‘Bird of Paradise’ Resort 2012 dress to a recent taping of Good Day New York. She completed her look with an on trend topknot hairstyle, and Christian Louboutin ‘Summerissima’ platform sandals. This $148 Muse dress from Zappos gives the same sophisticated silhouette, and fun floral vibe as LaLa’s designer frock.Rihanna, who’s often on the forefront of what’s hot in fashion, took on a decidedly less colorful version of the Hawaiian print trend, donning a pair of Alexander Wang printed high rise skinny jeans. She paired her floral pants with a chambray blouse, and Alexander Wang ‘Joan’ pumps. Get the same understated Hawaiian floral denim look with these $54 ASOS skinny jeans in midnight Hawaiian print.

Poor Standards in the Education Sector as Students of University of Ibadan take their grievances to the streets

The students took to the streets of Ibadan yesterday, protesting the epileptic power supply from both the PHCN and the University maintenance section.
Here’s how Vanguard News reported it:
Pandemonium this morning erupted at the Nigeria’s premier university – the University of Ibadan, as students took to the streets within the university to register their grievances and dissatisfaction over the epileptic power supply both from the PHCN and the university maintenance section.
The protest led by the newly inducted Students’ Union Executives started around 7am resulting to the closure of the institution’s main gate and lecture halls.
The protesters also barricaded the Sango-Ojoo road opposite the varsity main gate.
Motorists and other road users had to take alternative routes along Agbowo and Bodija road to their different destinations.
Meanwhile, anti-riot policemen and soldiers have been deployed outside the varsity main gate and on the Sango-Ojoo road to forestall any breakdown of law and order.
Notice how the news report said ‘Pandemonium’. For the students to have resorted to this action, it must have been really, really bad.
I remember reading in the news some time ago that students of Lagos University Teaching Hospital were planning a similar action to protest poor water supply in their hostels. Sad.
If as University students, basic amenities such as electricity and water is lacking, then how will the students study properly and give a good account of themselves during tests and examinations?
It is no news that students of tertiary institutions in Nigeria study under the worst of conditions. Some students still stand to recieve lectures for lack of seats in their lecture halls; and for others – leaking roofs, broken furniture, dirty surroundings is the order of the day.
Most government-owned Universities, Polytechnics and Colleges of Education are fraught with poor infrastructure and little or no maintenance of existing amenties. Hostel conditions are poor and completely non-existent in some institutions, forcing students to search for alternative and often expensive accomodation.
In another recent development, the Academic Staff Union of Universities (ASUU) has said that the Federal Government implemented only 10% of the agreement both parties entered into in 2009. While the union hasn’t said anything about a strike action yet, this has already brought some anxiety to the students.
It is about time the Federal Government pays more attention to improving the quality of education in Nigeria. The standard of facilities at the higher institutions no doubt has a direct impact on the outcome of the students academically and morally, and if they are going to be the leaders of tomorrow, more should be done to get them prepared to take up leadership with diligence. Strike actions, epileptic power supply, poor maintenance of basic amenities, insufficient lecture halls, lack of new technology, poor hostel conditions…… is definitely not the way forward.

The Gentleman Trailer

The star-studded movie, shot on location in Zimbabwe and South Africa, tells the story of twin brothers Takunda and Tawana, both played by Chidzonga. Tawana lives in Zimbabwe and works as a financial auditor. His wife falls seriously ill and he does not have the money to pay the medical bills.Meanwhile, at work he discovers that one of his clients are involved in fraudulent dealings. He wants to expose them and is offered a bribe. He needs the money but is an upright man and goes into serious internal conflict; should he or shouldn’t he? How far will he go for his dying wife?Takunda spends his time on the streets of Johannesburg, carrying out deals with gangsters. He steals money from one of his gangster friends, played by Chweneyagae, and then runs off to Zimbabwe as they pursue him. They follow him to Harare and end up face to face with the wrong twin brother.“People should come and see who the real gentleman is. The movie is special because it is the first international action/drama that’s bringing in local actress and well known actors like Munya of bigbrother all stars and Tsotsi [Chweneyagae],” Chibale said.The Gentleman” which was released in October 2011 has already won the director an award at the American International Film Festival for best “Best Director” in the foreign language category. Munya also won the National Arts Merit Award for “Outstanding Male”.

Watch  The Gentleman Trailer