Saturday, 5 November 2016

HeinekenLFDW2016: How Heineken changed the fashion game in four days

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International premium beer brand, Heineken, was the headline sponsor of the 4-day Lagos Fashion and Design Week which took place from 26 October to 29 October at Federal Palace Hotel and Casino, Victoria Island, Lagos. For four straight days, the Heineken Lagos Fashion and Design Week held Nigeria - and, to a large extent, Africa - spellbound as it ‘connected the dots’ between the aesthetics of fashion, the commerce of fashion, and all other important aspects of the fashion industry at a level never seen before.

HeinekenLFDW2016 established that the business of fashion is one with far reaching economic and social consequences on the affairs of a nation.