Idy Enang, Tara Fela–Durotoye, Bayo Haastrup, Lola Maja, Obi Asika, others to speak at the Makeup In Nigeria Conference

With excitement building up to the maiden edition of the Makeup in Nigeria Conference (MINC), organizers of the conference have unveiled speakers for the event scheduled for Wednesday April 30, 2014 at the Lagos Oriental Hotel, Lekki.

The conference will be a learning experience to build and equip the nation’s next set of pioneers, leaders and innovators in the beauty industry with various topics like _“How To  Create A Niche And Signature Trademark In  _MakeUp_ Artistry”,  “The Future of Film & TV MakeUp in Nigeria”_ and _“Social Media and the New Face of Business Communication” among other topics.

Speaking on the conference; Teniolami Adejuwon, Project Manager of MINC and CEO of Beauty by Nature said “This conference will afford makeup artistes the opportunity to tap into the vast wealth of knowledge and experience of the speakers we have lined up and It is our goal to ensure that the conference gives birth to a new generation of beauty entrepreneurs”.

CEO of House of Tara; Mrs. Tara Fela Durotoye will be speaking on “The Role of Local Talents in Shaping the Industry Growth Model”, Managing Director of  L'Oréal Central West Africa, Idy Enang will speak on “Accelerating Growth in the Nigerian Beauty Industry; L’Oreal as case study and Obi Asika CEO Storm 360, will be taking a business class on how Makeup Professionals can use Social Media to power their business to the next level”.

All the way from the United States of America are Buntricia Bastian Clayton – a global makeup instructor who has been in the business over 35 years and Nigeria’s very own Khuraira Musa, who owns an airbrush line; both will be taking masterclasses to share their knowledge and
experience with the attendees.

TV makeup maven, Lola Maja of Sacred Creative Artistry will be taking a MasterClass on “Working behind the silver screen – Camera, Lights and Action” and “Introduction to special effects and creative artistry” Lola had this to say about the event: "My goal for this conference is to educate and empower new and established makeup artists for TV/Movie industry and to network and strengthen unity in our trade".

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Edem Duke, minister in charge of culture and tourism disclosed that the ministry is confident that Ife Otedola will promote the culture and tourism values of the country to the international market.

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