Nigeria’s No.1 beer brand, Star has in partnership with Talpa International B.V announced the arrival of the country’s first ever music talent and game show called Star The Winner Is.
Star The Winner Is, the exciting new show combines musical talent with the spontaneity and unpredictability of a game show to deliver entertainment to audiences across the country and beyond, while giving contestants a rare opportunity to embrace fame and fortune in a life –changing reality experience.
Star Lager beer, known for major music platforms in Nigeria such as Star Quest, Star Mega Jam, the Star Music app and the record breaking nationwide concert tour, Star Music Trek is pioneering a new vista in entertainment TV with the innovative combo of music and games guaranteed to thrill Nigerian viewers.
The Winner Is, a premium global singing competition delivers an unbeatable combination of competitive singing duels, instant money and dramatic decisions currently airs across the world including the UAE, China and Germany, Italy Indonesia, Thailand and Vietnam and its entry into Nigeria on Star’s platform promises to discover extremely talented Nigerians, turning them into shining superstars.
“Star is a foremost supporter of the Nigerian music industry, and Star The Winner Is promises to be yet another interesting platform to further entrench our stand as advocates of music talents in Nigeria”, says Walter Drenth, Nigerian Breweries Marketing Director.
According to Tokunbo Adodo, Marketing Manager Star, Goldberg and Export, Nigeria is filled with incredible singers and Star is proud to be associated with a global platform such as The Winner Is to bring the dreams of talented Nigerians to being, making them outstanding winners.
“Apart from being a music talent show, Star The Winner Is, will have an unusual twist to it where contestants can negotiate with opponents whether to get out of the contest by walking away with a smaller sum of money or await the result of a jury to see if they proceed in the competition with a chance to win the grand prize of 10 Million Naira and a Car”, Adodo adds.
Contestants will be judged by 101 in- studio panel of music enthusiasts and specialists and will have the chance to negotiate a deal before hearing their fate.
Star The Winner Is kicks off this April with auditions in 5 Major cities across Nigeria including Benin, Enugu,Port Harcourt, Abuja and Lagos.
Details of the audition dates and venues are to be made available on the Star brand website and other communication materials, say organizers.
Star The Winner Is continues in Nigeria Breweries’ Star Quest tradition of rewarding the most determined and talented Nigerians with a credible opportunity to join the cherished league of the country’s biggest and brightest music stars while being rewarded with a life-changing cash prize and car
Products of past talent shows from Star include the Limpopo crooner KCEE. Klint D’Drunk, Asa, Mr. Raw, Psquare, DJ Switch and several others who participated at different levels of the now-rested Star Quest.