Closeup, Nigeria’s #1 toothpaste brand and catalyst for closeness stormed the University of Port Harcourt (UNIPORT) and University of Benin (UNIBEN) with its #MakeThatMove challenge - a campaign that encourages and challenges the youth to be spontaneous, confident and daring in order to #BreakTheBarriers & #MakeThatMove.
The events took place on April 26 and May 3, 2017 at the ‘Closeup Chill Zones’ on each campus. Students were entertained and given a platform to showcase their talent through music, comedy, fashion and dance. The Closeup Chill Zones are designated hubs on campus for students to relax, play games and enjoy free WiFi on admission.
George Umoh, Closeup Manager said: "The #MakeThatMove campaign is aimed at encouraging young Nigerians to be bold and to break the barriers limiting them to closeness in line with the brand purpose. In the next phase of the campaign, we will be encouraging students on campus, with interests in fashion, music, art and modelling to also #BreakTheBarriers by providing a platform for them to showcase their talents across Nigeria on a grand scale.”
“Closeness comes in many forms and expressions: be spontaneous, be brave, and break free. Don’t think, just#MakeYourMove,” he added.
Closeup will be bringing the #MakeThatMove challenge and Closeup Chill Zones to more universities nationwide, including Obafemi Awolowo University, University of Nigeria Nsukka, and Ahmadu Bello University.
Closeup toothpaste, focuses on the youth, possibilities and on what matters to them – the confidence to get close. Closeup's winning gel formulation has anti – bacterial mouthwash that guarantees 12 hours fresh breath and micro shine crystals for strong white teeth. These combined benefits give users the confidence to get close.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Omo, Lux, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/