Joke Jaiyesimi, the former Hip TV producer and later Soundcity honcho, is now one of the people running Spinlet, the digital distribution company headed by whizkid Eric Idiahi.
Sources say Joke, who had worked at MBI, before founding Music Africa with Phillip Trimnell, is now the Creative director at Spinlet, and that she’s one of the reasons many Nigerian artistes are warming up to the company.
The beautiful mother-of-one, who cruises around town in her BMW X3, has told friends she’s enjoying her new job, and happy to be contributing her own quota, through Spinlet, to the development of Nigerian music and the empowerment of artistes and their labels.
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